Rasta business :In Rastafari, your body is considered your temple, so you need to really take good care of yourself. Part of this can be seen in the philosophy of the Ital diet. However, it goes much further than just eating good food to take care of your health. Rastafari believe that they should let their hair grow long and not taint it with anything unnatural. This all comes down to respecting your body and what it is.